Thursday, 24 September 2009

Futuristic Americana at KTZ

With the three influences for Kokon To Zai designers Marjan Pejoski and Sasha Bezovski cited as “Galactic high, American football and crushes" the spring 10 collection was bound to be an interesting creation.

I was assisting the stylist for the show at 180 The Strand on Tuesday and in preparation we headed to the store on Monday after the Marios Schwab show and spent the afternoon styling the outfits.

The Notting Hill store deserves credit on it's own. I've never been there before and it's filled with trinkets and treasures from Sasha and Marjan' travels to and from Asia which create a customer base that can often be completely separate from the KTZ fashion follower.

The store reminds me of what fashion spaces can be about- intriguing, inspiring and inviting places to spend time. It is a tranquil haven a million miles away from the bustling high street we have come to know and accept.

Boxes and boxes of new samples streamed out off the stock room and on this sight my mind was fixed firmly back on the collection and into styling mode, time to have some fun!

The spring 10 collection is bright with turquoise, electric pink, yellow and meadow green a contrast to the dark mood of the previous KTZ collection. Futuristic Americana the theme for the season and as soon as I saw the clothes I knew why.

College jackets, laced up details inspired by american football and numerous styles of caps led a clear theme but one that remained looking fresh thanks to the diversity of fabrics, graphics and prints fused with metallic high shine pieces to bring in the futuristic element.

Accessories were bold but at the same time kept simple using small quantities to not overpower the colour and prints in the clothes. The staples were bumbags, hats, chunky brass necklaces and bracelets. My personal favourite was the footwear that was inspired by orthopedic shoes and combined with leather strappings that enclosed the calves, see picture above.

Great team behind the brand and I loved working with them, if you haven't been down to the Notting Hill store it is well worth a trip and check them out online at