Thursday, 26 November 2009

Fashion Business Club meets Jonathan Saunders

Jonathan Saunders and Dolly Jones

The last Fashion Business Club of 2009 was definitely not to miss. Dolly Jones editor of interviewing designer Jonathan Saunders with the emphasis on the press and buyers influence in the design process.

A relaxed and chirpy Saunders expressed how his first Vogue cover in 2004 catapulted the brand to new heights. The support of fashion heavyweight Anna Wintour and press, and retailer Net-a-Porter were and remain contributing factors in pushing the brand forward.

He commended London's inspirational way of supporting designers out of college in a way not mirrored in other major cities.

Saunders attributed the camaraderie of British designers to the love of fashion, stemming from St Martins College of Art and Design where fellow students Christopher Kane, Richard Nicoll and Louise Gray honed their craft.

Alison Whelan, Jonathan Saunders, Dolly Jones, Courtney Blackman

Saunders admitted learning much business sense from buyers such as how to range plan and the importance of taking on board comments on sell-through.

And what of public perception through the press? Saunders remarked, "It is important to be aware of but equally important not be controlled by".

Courtney Blackman Co-founder of FBC was looking spectacular in a Jasper Garvida dress. Many other stylish FBC members were in attendance at the Swarovski Crystallized Lounge and no doubt eagerly anticipating the next meeting.

On 28 January 2010 FBC member and fashion and business expert Frances Card will be interviewing Liberty’s creative director, Tamara Salman

For information on becoming a Fashion Business Club member click here.

Images courtesy of Dave Wise